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Our work
The work.
One live rebuild — our own practice, documented honestly — plus concept directions showing the range of styles we build in.
Live work
MSD Dental Studio — full rebuild
Coral Springs, FL · independent, doctor-owned practice
The problem
MSD's original WordPress site had three competing navigation menus, duplicate page structures, conflicting hours and phone numbers across directories, and broken booking links on the primary calls-to-action. Non-branded search visibility was effectively zero — the practice wasn't surfacing for the searches new patients were actually running.
What we did
- Migrated the entire site from WordPress/Elementor to a modern, fast build
- Rewrote all 12 core pages, with doctor bios that reflect each provider's actual clinical focus
- Built 5 city-specific landing pages (Parkland, Coconut Creek, Tamarac, Margate, North Lauderdale) to capture non-branded local search
- Corrected name/address/phone conflicts across Google Business Profile, Yelp, and other directories
- Fixed a Yelp miscategorization that listed the practice as an endodontist, quietly routing away general-dentistry patients
- Delivered an AI-engine-optimization playbook so the practice surfaces correctly in AI-driven search, not just Google
The result
The rebuilt site passed a full technical and content audit at 95/100, ranks on the first page of Google for competitive local searches like "dentist in Coral Springs," and has begun surfacing in AI-driven results.
Case study by Dr. Shantall Di Loreto, DDS — founder of Chairside Digital and owner of the practice.
Concept direction
A look at what we can build.
Sample designs — not real practices — showing the range of styles we work in. Click any one to open the full page.
MARIN.CONSULTATION
The smile you’ve pictured, designed with precision.
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Bloom 🌱Book a visit
Happy visits. Healthy smiles. Zero tears.
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Coastline OrthoFree consult
Straight talk. Straighter smiles.
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SUMMITConsult
Rebuilt with precision. Restored with care.
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StillwaterBook gently
Dentistry for people who'd rather not.
Book gentlyEvery real build is designed around your brand and includes original photography of your team — these concepts use sample imagery only.
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Picture one of these in your brand.
Send us your current site and we'll show you exactly what we'd do with it.