For private-practice dentists · Built by practicing dentists

A website that finally looks as good as your dentistry.

One site, made properly, that you own outright. No monthly retainer, and no agency that has to be taught what a dental practice actually needs.

We built ours first. After six frustrating versions with agencies, we wrote the site for our own South Florida practice, MSD Dental Studio, ourselves — and it reached the first page of Google and began surfacing in AI results, in a competitive market. Our story →

A dentist reviewing a clear aligner with a patient

Why it matters

Patients decide about you online — before they ever call.

77%

read your reviews before choosing a dentist — and 71% research you before they book.

75%

judge a practice's credibility on its website alone — a first impression made in about 50 milliseconds.

230M

health questions are asked of ChatGPT every week. A real, well-built presence is what gets a practice named.

+35%

more conversions from real photos of your team than from stock — and 78% trust video of real people. A template can't do that.

Sources: ADA Trend Report · Stanford Web Credibility research · OpenAI · marketing conversion studies.

Why work with us

Substance a template can't fake.

01

Written from a conversation

We interview you and write the site in your voice — the only thing that truly distinguishes one practice's site from another's. See how we work →

02

You own it — no retainer

A one-time build you own outright, closer to a capital improvement than a subscription. What's included →

Concept designs

A look at what we can build.

Sample designs — not real practices — showing the range of styles we work in. Every real build is designed around your brand and your photography.

Northgate Family Dental concept homepage
Northgate Family DentalBook online
Dentistry your whole family can feel good about.
Book your first visit

Northgate Family Dental

Warm · family & general practice

View concept →
Marin Cosmetic & Implant Studio concept homepage
MARIN.CONSULTATION
The smile you’ve pictured, designed with precision.
Request a consultation

Marin Cosmetic & Implant Studio

Luxe · cosmetic & implant

View concept →
Bloom Pediatric Dentistry concept homepage
Bloom 🌱Book a visit
Happy visits. Healthy smiles. Zero tears.
Book a visit

Bloom Pediatric Dentistry

Playful · pediatric

View concept →

See all concept work →

From the founder

“We rebuilt our own practice's website six times before it finally worked — and started bringing in the right patients. Chairside exists so you don't have to go through that.”

— Dr. Shantall Di Loreto · founder & practicing dentist

Run your numbers

What is a stronger website worth to your practice?

A better site pays for itself in new patients — and those patients are a real part of what your practice is worth. Slide in your own numbers and see.

Open the value calculator →

Start here — it's free

A candid, no-strings review of your current website.

Send us your site and we'll come back with three specific things we'd change to win you more patients — whether or not we ever work together.

Request a free review