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Who we are
Dentist-led, built by a small team of web experts.
We're a small studio, not an agency: a practicing dentist who understands your world, and a senior team of web designers, developers, and copywriters who do the building. We work with private-practice dentists exclusively — never DSOs or corporate groups.
Your point of contactDr. Shantall Di Loreto
A practicing dentist — and the person you'll actually talk to — with a strong eye for design. That combination is the whole idea behind Chairside: Shantall leads every project, bringing both the clinical understanding and the sense of taste that makes a site feel like your practice, and makes sure yours gets done right and on time.
A small team of web experts
Design, development, SEO, and copywriting — a compact, senior team that builds every Chairside site. You get agency-level craft without the agency-level runaround, all directed by someone who actually understands dentistry.
Why we started Chairside
We were the frustrated customer first.
When we opened MSD Dental Studio — our own practice in South Florida, built from the ground up — we did what everyone said to do: we hired the agencies. What followed was a genuinely frustrating stretch. We went through six versions of our website. Every small change took weeks and arrived with an invoice. And through all of it, not one version actually sounded like us.
By then we were making a comprehensive marketing investment — ten to fifteen thousand dollars a month — and no one could ever explain what we were really getting for it. The ads drove clicks, but the clicks went nowhere. When we asked, the agencies shrugged: this is "customary," they said — blame the market, or blame your phones. They were wrong. Choosing a dentist is an emotional decision. Before anyone books, they want to know your story, your qualifications, and what other patients have actually experienced — and our website was telling them none of it.
So we stopped waiting on other people. We rebuilt the site ourselves, in our own voice, leading with the things patients actually decide on — our story, our credentials, and our patients' own words — and then did the search structure, the Google Business Profile, and the technical groundwork the agencies had never bothered with.
The difference was night and day. Our site reached the first page of Google and began surfacing in AI results, in a competitive market — and it started bringing in the right patients, the ones who had all but decided before they ever called.
We aren't the top name yet, and we'll tell you exactly why: the practices above us have thousands of reviews built over many years, and review volume is earned, not bought. Everything the website itself controls, ours is already doing.
That is the whole reason Chairside Digital exists. We took everything we learned the hard way and systemized it, so another practice can get the result without the six versions, the runaround, or the wasted spend — now with a small team of web experts behind every build.
One more thing
Your business stays your business.
We work with practices across the US, and we treat every client's business as strictly confidential. We're here to build your website — not to compete for your patients.
Start here — it's free
Let's start with your current site.
A free, specific read on what's working and what we'd change — no obligation.